Search Engine Optimization is a marketing strategy. It is the process of constructing, and marketing, a website that meets certain known, but more often unknown, criteria set forth by the major search engines, Google & Bing. This is a technical, on-going effort. SEO consists of continuously making changes on the website, optimizing directories off the website, and creating new content.
Search engines have databases of information, referred to as the “index”. The search engines also have automated software, called “Spiders”. Spiders will “crawl” through as many websites as possible with the sole purpose of indexing all the information it finds. The spider catalogs the data for future use. These spiders are busy crawling millions of websites right now!
By monitoring the keywords that are actively bringing traffic to your website, we’re focusing on keywords that the customer uses. For example, you might search for “Plumbing and heating technician in Colorado Springs”, and see that you’re number one. But your clients are searching for “Colorado Springs heating repair” – the focus should be where the business is – you need to have a page about heating repair and make sure that Google and Bing know about it! That’s what we do. We work on the “popularity” of your website. But more importantly, we work on bringing visitors to your site. A well designed website will convert those visitors into leads or sales.
With rising competition online, the search engines changing their optimization guidelines or algorithm, it’s important to keep SEO ongoing. It is much easier to stay in front of the competition, than it is to catch the competition once they have already started a good SEO plan.
Believe it or not, the first challenge of SEO is to get the search engines to crawl your website – they don’t do it automatically. Though they will eventually find your site it a single link is made to the website. Once your site is crawled, it be indexed, and only then does it have a chance to start appearing in search engine results positions/pages (SERPs).
There are multiple ways to get the search engines to find a website and index is. One is to submit “sitemaps” to the search engines, like Google and Bing. Another way have other sites link to your website. Once the search engine spider crawls the other site, it will see the link to your site and eventually crawl your site as well.
Everyone wants to rank number one on a search result. But getting there can be kind of difficult. The reason why, is because the target is always moving. There a hundreds and hundreds of factors that go into the calculation to determine which site gets listed first. That’s where our experts come in. We monitor search engine trends and activity to maintain a strong SEO strategy for your website.
The best way to know if your SEO is working is because you’re on the first page, first position for terms you search, right? WRONG! Traffic, conversions, and return-on-investment (ROI) are the most important factors in determining the SEO success or failure of any SEO campaign.
Good SEO, also known as White Hat SEO, is accomplished by complying with the search engines’ best practices. It is also predicting the future, to a degree. You’ve probably heard that saying, ‘if it seems too good to be true, it probably is”? Bad SEO, also referred to as Black Hat or Grey Hat SEO, is typically too good to be true. Practices such as Link Wheels or Link Hubs are an example of Black Hat SEO.